Tim Gray, founder of Christian.tv,
watches over a tape of a church service that is being
compressed for the Internet at Screamingly Different
Entertainment. Gray's Tulsa-based Web sight offers viewers
worldwide the chance to see live church services, events and
conferences, as well as select past services in the
archives.
STEPHNE PINGRY / Tulsa World
Traditionally behind the curve, many churches are now
reaching out on the Internet.
Nearly two thousand years
ago, the radical message of an itinerant preacher on the edge
of the Roman Empire was spread throughout the civilized world
on roads built for commerce and war.
Today, the same message is being spread throughout the
world on the new "roads" of the 21st century -- the
information superhighway.
Churches and religious organizations are beginning to
discover what industry and many young people already know:
that the Internet can be a powerful, instant, inexpensive
means of communication.
The Internet allows churches to stay better connected with
their people across town and around the globe.
It makes available sermons, prayer requests, discussion
groups and event notices at the convenience of the recipient,
unrestrained by time or distance.
And it offers anonymity, allowing seekers to learn about
churches or beliefs anonymously, or to get answers to highly
personal questions without embarrassment.
In a survey of 1,309 congrega tions from 49 states by the
Pew Internet & American Life project, 83 percent of
respondents said use of the Internet has helped their
congregational life, 91 percent said e-mail has helped members
and staff stay in touch with each other, and 63 percent said
e-mail has helped them connect with the community.
An ongoing Pew poll shows that 21 percent of Internet users
-- 2 million people on a typical day -- have gone online to
get information about religion or spiritual matters.
The church traditionally has been slow to embrace
technology, according to Roger Bruhn, a Tulsa businessman who
helps churches and other ministries use the Internet.
"Television was met with caution, fear and sometimes even
hysteria by the church," he said.
"Rather than using it for the cause of Christ, the church
abdicated to the secular world, and then responded years
later.
"By then, they were outspent, outresearched, and had lost
all the skilled people," he said.
"We've been on the average 40 years behind in television,
10 years behind in radio, and, I'm encouraged to say, only
about three years behind in Internet and related
technologies," Bruhn said.
Andrew Careaga, author of two books on the church use of
the Internet, said that in general, the church is not doing a
very good job of using the new technology.
"I think there are a lot of challenges, things we haven't
faced up to," he said. "The Internet is changing the way we
think, and our expectations.
"Churches are notorious for being hierarchical. The
Internet levels everything. The flow of information is not top
down. Anyone can find out anything about any belief system.
"The church needs a new strategy to reach the wired
(younger) generation," he said.
The Internet is changing the way people get information,
Bruhn said, and the younger generation has embraced it.
Before the Internet, information was handed down when and
how the information controllers determined.
With the Internet, the information is at hand all the time,
and the recipients choose when and how they want to receive
it.
"If the church continues to say, `We've got the message,
we're going to deliver it when we want to, and you better be
there'," Bruhn said, "I think there's a chance of losing an
entire generation of people.
"Old styles of leadership thinking (will not work) with
people who have known nothing but the interactivity of the
Internet, getting information when and how they want it," he
said.
He said that, figuratively speaking, users of the old media
-- radio and television -- lean back and passively receive
whatever is handed them, while the new media users lean
forward over a keyboard, interacting with the information
source and determining for themselves what they want to see
and hear.
But while many churches -- often the smaller ones -- are
struggling with the online revolution, others are beginning to
grasp what a valuable communication tool it can be.
Nowhere is that more evident than in Tulsa, home for some
600 churches, and hub for hundreds of ministries that reach
out across the world.
Tim Gray is the founder of Christian.tv, a Tulsa-based Web
site that offers worldwide exposure to churches and other
ministries 24 hours a day.
By logging on to www.christian.tv, viewers from all over
the world can see live church services, events and
conferences, and can select past services in the archives.
They also can submit prayer requests, make donations, learn
about upcoming events and purchase products.
Victory Christian Center, Higher Dimensions Family Church
and Rhema Bible Training Center are among the Tulsa
organizations available now on Christian.tv.
By "FedExing" a computer to those who are videotaping
conferences anywhere in the world, Gray can show the
conferences live, all from his offices at 81st Street and
Lewis Avenue.
Gray said the site use has tripled in the last year to 2.3
million hits a month, from 90 countries.
As an example of its effectiveness, Gray said, Believers
Church in Tulsa had far more people online worldwide watching
its Friday night services than the 1,500 people at the
services.
The cost to ministries is a fraction of the cost of
television time, Gray said.
The Rev. Carlton Pearson, pastor of Higher Dimensions, said
Christian.tv is the best way "to reach the greatest audience
with the least amount of money and the shortest amount of
time."
Privacy is another advantage of the Web that churches are
discovering.
On a recent poll of why people don't go to church, 64
percent said they want their privacy when checking out a
church, Bruhn said.
"They don't want the car-salesman approach . . . They want
to ask their questions when they're ready."
Bruhn is helping churches develop interactive Web sites
that are not just brochures of what the church offers, but
that allow interested people to hear the pastor preach, listen
to the worship, "walk" through the sanctuary, and meet the
children's minister, as well as ask questions, make donations
and post prayer requests -- all without leaving the anonymity
of their computer.
Villa*One in south Tulsa creates interactive CD-ROMs that
allow prospective church visitors to thoroughly check out a
church from the privacy of their homes.
Ruston Miles, president of Villa*One, said the new
technology is "more interactive, with less push . . . allowing
people to get closer to God in their own way, at their own
pace."
The anonymity of the Web also allows people to get help
they might otherwise be too embarrassed to ask for, Bruhn
said.
He recently logged on to a Charisma Magazine computer "chat
room" in which men from around the world were talking to an
author who is an expert on marriage.
"This guy from Charlotte was logged on under a user name,
and was asking the author a very specific question about
sexual dysfunction in his marriage.
"For 20 minutes, all the other guys backed off and let
these two have a dialogue."
One aspect of the Internet the church is using effectively
is e- mail, allowing leaders to stay connected with the
community and worldwide.
John Taylor, director of Literacy and Evangelism
International at 1800 S. Jackson, said e-mail has greatly
helped them with fast, accurate and inexpensive communication
with the 100 people they have in 50 countries.
Literacy and Evangelism sends out language teachers who
also share their Christian faith.
"It started out slowly," he said, "but now it's almost
everywhere, even in remote areas."
The only danger is that e-mail in some parts of the world
is subject to government snooping, he said, and they have to
be careful to not endanger their people in areas that have an
anti-Christian sentiment.
The Internet also has become a vast conduit for prayer
requests.
The Rev. Kathy Holcomb, pastor of Christ's Church World
Outreach Center in Broken Arrow, is involved in the Concert of
Prayer, a non-denominational network of churches across the
state devoted to praying for the state.
The state network is tied into the World Prayer Center in
Colorado Springs, Colo., which can instantly mobilize
thousands of prayer intercessors around the world, she said.
"Everyone knows instantly what's going on . . . It's tying
the body of Christ together."
Bill Sherman, World religion writer, can be reached at
581-8398 or via e-mail at bill.sherman@tulsaworld.com.